Category Archives: Marketing

I’m bringing MySpace back!

 Latest news people: Justin Timberlake to revive MySpace!!! JT has announced his big plans to revitalize the social networking site Myspace.com by turning it into an interactive TV service. The pop star also MySpace co-owner, since he bought a huge share of the site, on the stage at the 2012 Consumer Electronics Show announced [...]

“Mum just started her own business on Facebook”

I want to close this year with this post about a very nice and promising story, that might also sounds familiar…. Barcelona 2010, everything starts during a usual family lunch. The conversation turns around the knitwear that Mum makes. Of course there’re lots of praises and compliments until someone comes up with the idea: “they [...]

Community Managers vs Steve Jobs

Recently we’re hearing more often (at least here in Europe) talking about a new figure in web marketing and the web 2.0 world : the Community Manager (CM). A CM is the public profile of a company on the web! The CM proposes his company to the online world, he/she creates the company’s voice on [...]

What will remain of Vuvuzelas?

After being the soundtrack for the World Cup in South Africa, the trumpet “effect swarm of flies” (but seems to be a B-flat) will not be forgotten! Plenty of songs inspired by the curious rhythm are already drawing the crowds on Youtube. And one of the most important German orchestras, the Berlin Konzerthausorchester , formed a [...]

The Waterloo of commercials

Is it worth using the face of sports Champions to endorse a product? We should ask that after the poor results of South Africa 2010. And it doesn’t matter if the image of defeat is the captain Cannavaro trying to cheer up his tearful buddies. But when we look at the French players who refuse to train [...]

McDonald’s – Burger King… what’s the difference?

I’ve been a vegeterian for a while, so maybe I’m not the right person to write that kind of post, however I’ve always wonder what’s the difference between those two giants in the fast food industry that at least once everybody tried (more travelling to save money )! Who has the better hamburger: McDonald’s or Burger King? [...]

Use creativity to spread a good message!

Here you can find 2 very good examples of how true creativity can help to spread a message either for business or good causes as the second one (in spanish).. enjoy! You need to a flashplayer enabled browser to view this YouTube video When the true creativity can convey a good message! You need to [...]

Coca cola light and Coca cola Zero… What’s the difference?

Coca-Cola Light is basically Diet Coke marketed outside the US and Canada. Difference between Coke Zero and Diet Coke is as follows: Coke Zero is sweetened with aspartame and acesulfame potassium (ace-k) and has zero calories. The only chemical difference between Coke Zero and Diet Coke is that Coke Zero has about half the aspartame [...]